May 2007
The Archives
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05.29.07Thoughts: On Manufacturing Ideas Advertising, Theory, Marketing (1)
How does this all work? It may seem simple, take a soundbite and add dot com to the end of it. Or is that enough? You see examples all the time, like Now What? or Are You Ready For Now?
It’s clever and easy to remember.
Then hire some flash-savvy web designer to create a pretty […] -
05.26.07Are You Ready For Now? Advertising, News, Marketing (2)
This one came in on an email tip from a reader in Minnesota. Are You Ready For Now is a catchy title in the same vein as Now What, albeit a bit looooong.
When you enter the URL into the browser address bar it immediately redirects to EDS.com. It’s not a 301 permanent redirect, but […] -
05.23.07Color Showdown Spot On, Viral, Buzz, Marketing (1)
Last night I was watching TV (Okay, during the finale of American Idol) and a commercial for Sunsilk came on. Sunsilk has been marketing itself aggressively for the last 6+ months with the mildly annoying voice of Mario Cantone. The commercial announced a website, Color Showdown, to check out. I wrote it down on a […]
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05.21.07Stay Teen Missed the Mark, Video, Viral, Buzz, Marketing (0)
Alright, so while watching TV last night an odd commercial came on. It was like something from the bottom of the YouTube pile, a couple of girls jumping on a trampoline…well, watch for yourself:
The commercial and website, StayTeen.org, was developed by The National Campaign To Prevent Teen Pregnancy, which is “a non-profit organization committed to […]
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05.19.07Now What? Spot On, Viral, Buzz, Marketing (2)
I’ve been seeing this one all over TV. The first time I saw it I immediately picked up my laptop to check out the site, NowWhat.com. Even though it’s mostly Flash, I liked the splash page. The site is a marketing effort of State Farm Insurance. I even dug in further and requested a quote […]
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What is a Brand Dump? Do you remember in college when you had to take an essay exam and before you even started writing you would grab a piece of scratch paper and dump all the crap you'd studied on it? A Brain Dump. It's kind of like that. It is when conventional brand marketing meets online buzz marketing and the internet becomes the dumping ground for marketing microsites. This site is dedicated to following the online marketing efforts of major corporations through the use of buzz and viral marketing. (more...)search
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