The Archives

05.17.07

Europe Is Shrinking Missed the Mark, Viral, Marketing (0)

I came across this site on the NYC subway. There was an odd looking ‘newspaper’ in the seat next to me so I picked it up. It looked like an old-school newspaper (pdf link) with the headline splashed across the front, Europe Is Shrinking, in big bold letters. I immediately folded it up and […]
05.15.07

Get The Glass Spot On, Viral, Buzz, Marketing (0)

I came across this site about a month ago and enjoyed it thoroughly. Get the glass is a beautifully done flash game created by the Milk Processor Board, you know, the guys behind “Got Milk”. The animation has a Pixar/Incredibles feel to it and it’s very, dare I say, cute. Something perhaps a young child […]
05.11.07

Find the Upside Missed the Mark, News, Marketing (0)

A reader came across this site in the Wall Street Journal. It’s plastered all over New York as well. Find the Upside is a branding site developed by New York ad agency, Ogilvy, for Marsh, a risk and insurance services firm. Launched on May 1st, the domain was actually purchased around February 9th. It has […]