The winner of Cannes Lions International Advertising Festival Cyber - Website / Microsite category were announced on Friday.
The winner was Diesel for their Heidies.com site. Featuring two girls named Heidi who hijacked the Diesel website for “15 MB of fame”. The girls post a video of themselves in a motel room with a guy chained to the the bed. They are demanding a ransom of a future as models for Diesel. The site is funny, the pictures are racy and the whole thing was pretty damn well executed.
My hats off (if I wore a hat) to the folks at Diesel and creative agency Farfar.
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