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Advertising, Video, Marketing

Jeter’s Ford Challenge

06.17.07 | 2 Comments

It’s a beautiful weekend here in New York. Sunny, warm and occasional thunderstorms to cool things off. Yesterday I got caught up on my laundry and cleaning while I turned on the Yankees - Mets Subway Series game on in the background. There’s nothing more zen than cleaning and listening to a game, especially when the Yankees win. After their disappointing loss on Friday to the Mets effectively ending their 9 game winning streak I was ready for a win. It was an exciting game, first the Yankees were up then the Mets then the Yankees again, etc. Then a thunderstorm came through causing a rain delay for 40 minutes.

Being a female fan of sports has its advantages. First it allows you to carry on a conversation with guys and they’re impressed with your knowledge of the sport. Secondly the players are hot and a baseball game allows you 3 full hours of unabashed drooling. jeter.jpgEspecially the Yankees. There’s Pettitte and Damon, even A-Rod, but no one’s hotter than Derek Jeter. Oh Jeter. Nobody fills out a uniform like he does. That butt, mmmm.

I think I need to take a moment…

Ok, I’m back. So anyway, what was I saying? Oh right, the Yankees game. During the rain delay a commercial came on for Ford starring none other than Derek Jeter for the new Ford Edge. I noticed at the bottom of the screen a web address, Jeter’s Ford Challenge, so I checked it out. I don’t own a car nor do I plan to own one anytime soon. With parking and traffic in the NY area as bad as it is I can’t understand why anyone around here would want one. And even Derek Jeter, whom I’d be willing to birth many babies for, couldn’t get me to buy a car (unless of course if he were in it.) The website uses a flash interface that features film clips of Jeter talking about different Ford vehicles. The problem with combining flash and film is that the technology just isn’t up to par. The playback is choppy and most of the time the audio doesn’t match up with the video. After a while it becomes frustrating and no matter how many times you refresh the page the 2 second delay on his mouth moving to the words coming out turns you off to whatever is being said.

Other than that the site is cute. I say cute not just because of Jeter but because it’s very kid-friendly. There’s some animated interactive games and a section on tips, like how to break in an infielders glove (including parking the back tire of your Ford F-250 on it.) There’s a section with outtakes from the commercials. There’s also a giveaway, which oddly enough never mentions what the prize is, only says it’s a “chance to instantly win a great Derek Jeter prize.” I know what a ‘great Derek Jeter prize’ means to me but I doubt that’s what they’re giving away.

Stats:
PR 0
Alexa N/A
Compete N/A

Screenshots after the jump.

jetersfordchallenge1.jpgjetersfordchallenge2.jpgjetersfordchallenge3.jpg

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« My Tivo Gets Me
» Link Dump: 06.18.07