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Buzz, Upcoming, Marketing

Launching: My Iced Coffee

06.03.07 | Comment?

dunkingcoffee.jpgSet to launch tomorrow, Dunkin’ Donuts is unveiling a brand new website, My Iced Coffee. According to the Boston Globe it will “allow travelers to plan road trips and map Dunkin’ Donuts’ stores along the way in all 33 states where it has shops. Dunkin’ partnered with online mapping company MapQuest to power the site, which also features trip-planning advice and instant-win games with prizes of $100 gas cards, JetBlue airline tickets, and global-positioning systems.” The whole article is very interesting and worth reading.

Sounds interesting. I will definitely be keeping my eyes on this one.

See screenshot after the jump.

myicedcoffee.jpg

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