July 2007
The Archives
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07.30.07Rent A Clown (aka Batman: The Dark Knight) Fun, Viral, Buzz (2)
Alright, so I heard about this one before but I wasn’t really following it. In all honesty, comics are not my thing. The Dark Knight opens July 18, 2008 and the hype machine is already kicked into high gear. The other day I came across WhySoSerious.com and when I went back to it today it […]
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07.25.07Go Meat Advertising, Spot On, Video, Marketing (4)
“They’re meaty…oh, oh, they’re meaty…OH!”
I love this campaign. And it’s not just the carnivore in me talking. Go Meat is a site developed for Hillshire Farms (a subsidiary of Sara Lee). I came across it the other night while watching television. A commercial came on with two woman eating lunch, one woman shakes some meat […] -
07.23.07Show Me Perrier Missed the Mark, Video, Viral, Marketing (0)
This morning I was reading my daily dose of The Thrillist, an email newsletter for men (presumably) in NYC. This morning’s email contained some links to a viral site created by Perrier, you know the bubbly water rich people drink in fancy restaurants. According to The Thrillist:
“Perrier […] has developed a site aggregating the best […] -
07.16.07Simpsonize Me! Viral, Buzz, Marketing (1)
Viral marketing site for the Simpsons Movie and Burger King, Simpsonize Me, although currently down is sure to be an awesome addition to one of the best marketing campaigns I’ve seen in awhile. Including of course the transformation of a handful of 7-11’s across the country into Kwik-E-Marts, one of which in our fine town […]
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07.15.07Mentos Intern Branding, Video, Viral, Buzz, Marketing (1)
We all watched the brilliant Mentos video with the two guys in lab coats orchestrating a sort-of symphony with Mentos and Diet Coke which lead to an episode of MythBusters (my favorite show!) Now Mentos has come up with a new viral site: Trevor the Mentos Intern.
In a small, unmarked office in the U.S. headquarters […]
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What is a Brand Dump? Do you remember in college when you had to take an essay exam and before you even started writing you would grab a piece of scratch paper and dump all the crap you'd studied on it? A Brain Dump. It's kind of like that. It is when conventional brand marketing meets online buzz marketing and the internet becomes the dumping ground for marketing microsites. This site is dedicated to following the online marketing efforts of major corporations through the use of buzz and viral marketing. (more...)search
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