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Branding, Video, Viral, Buzz, Marketing

Mentos Intern

07.15.07 | 1 Comment

We all watched the brilliant Mentos video with the two guys in lab coats orchestrating a sort-of symphony with Mentos and Diet Coke which lead to an episode of MythBusters (my favorite show!) Now Mentos has come up with a new viral site: Trevor the Mentos Intern.

In a small, unmarked office in the U.S. headquarters of Mentos maker Perfetti Van Melle in Erlanger, you’ll find a 19-year-old summer intern named Trevor Day working from 9 a.m. to 5 p.m. daily.

But this isn’t your typical summer internship. On a recent workday, Day’s tasks included making prank calls and wake-up calls, dispensing marital advice, doing an interpretive dance about being a tree, leading a yoga class, composing and performing a love rap for someone’s girlfriend and filling his mouth with as many Mentos as possible. [via The Enquirer]

mentos.jpgThe site was created by iChameleon Group
who of course added their name to site’s meta data. Other than their shameless meta self promotion the site is awesome. The domain was purchased on May 14th and seems to already have taken off judging from the Alexa ranking and search results.

Brand awareness? Yes. Am I going to go out and buy some Mentos? Probably not. But it’s worth checking out.


Stats
PR0
Alexa 350,654
Compete 396,078

Screenshots after the jump.

mentosintern1.jpgmentosintern2.jpgmentosintern3.jpg

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« Link Dump: 07.13.07
» Simpsonize Me!