This morning I was reading my daily dose of The Thrillist, an email newsletter for men (presumably) in NYC. This morning’s email contained some links to a viral site created by Perrier, you know the bubbly water rich people drink in fancy restaurants. According to The Thrillist:
“Perrier […] has developed a site aggregating the best viral clips, separating the priceless time wasters from the stuff that’s simply a waste of your time. Each site is constantly updated and broken down by category, making it easier for, say, voyeurs of good-dates-gone-bad or fetishists of maniacal Easter bunnies, to find their heart’s desire.”
This is the way I imagine the board meeting playing out. The marketing department says “We need to do some web marketing.” Then the President and CEO of the company say “Oh yes, I’ve heard this is what everyone is doing.” Then the marketing department knowing that they know a little bit more about the online world than their bosses (they’ve watched the lonelygirl15 videos on YouTube and even commented on Techcrunch a couple times) say “Let’s do a Viral campaign.” The bosses nod their heads and say “Ok.”
With a little bit of knowledge and whole lot of gumption the marketing people set forth. And the finished product looks something like ShowMePerrier. A site dependent on User Generated Content and, cross your fingers, it’ll go viral. If it doesn’t go viral all on its own the marketers will plop some cash in sponsored advertising on local yellowpages sites.
What does any of this have to do with the Perrier brand? I have no idea. But I have to admit the videos are pretty darn funny.
Stats
PR0
Alexa 1,745,431
Compete N/A
Screenshots after the jump.
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