I know we already talked about Derek Jeter recently but I have to mention this awesome site: XM Call Stars. It’s a site set up to promote XM radio. Basically you have your pick between Derek Jeter, David Ortiz, and Cal Ripkin Jr. to call or email a voice message to someone you know. You fill in some information about that person like their name, where they live, their favorite baseball team and silly things like where they’d wear their favorite team’s items and what they do at home. Then you choose to either have it sent to them via email or an actual phone call. I didn’t try the phone call version because it’s difficult to know if the person you’re sending it to will actually answer the phone. But the people I emailed it to went nuts for it. This is a great example of interactive marketing.
Go have fun with this one. XM Call Stars
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