What is a Brand Dump? Do you remember in college when you had to take an essay exam and before you even started writing you would grab a piece of scratch paper and dump all the crap you’d studied on it? A Brain Dump. It’s kind of like that. It is when conventional brand marketing meets online buzz marketing and the internet becomes the dumping ground for marketing campaigns. This site is dedicated to following the online marketing efforts of major corporations through the use of buzz and viral marketing.
Marketers are using the internet to create brand awareness at an increasing rate. Online marketing campaigns that are cross marketed via different media platforms can be found all over the place, on TV, in newspapers or magazine. Many times a company will set up a website separate from their corporate site in an attempt to create a buzz about their product or service and hope it will translate in the new media. The only question we have: It may be good for the brand, but is it ultimately good for the company? Watch as we explore.
Do you have questions or have you spotted a new site we should know about? Contact us: tips@branddump.com
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