Category
Branding
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10.08.07All you need is cheese Fun, Branding, Video, Marketing (2)
Mmmmm, cheese. I love cheese. Everything from camembert to gorgonzola, and their lovechild cambozola. In fact I don’t know anyone who doesn’t like cheese, maybe it’s just the circles I travel in, but damn I can even skip the crackers. So I never understand why dairy boards need to create ad campaigns for cheese, like […]
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07.15.07Mentos Intern Branding, Video, Viral, Buzz, Marketing (1)
We all watched the brilliant Mentos video with the two guys in lab coats orchestrating a sort-of symphony with Mentos and Diet Coke which lead to an episode of MythBusters (my favorite show!) Now Mentos has come up with a new viral site: Trevor the Mentos Intern.
In a small, unmarked office in the U.S. headquarters […] -
06.26.07Vive Mejor Branding, Spot On, Marketing (0)
This site is interesting. Unilever launched Vive Mejor to open up its products to the Hispanic market. According to recent U.S. Census Board data (October, 2006), the U.S. population has reached more than 300 million. At more then 44.3 million, the Hispanic population is the largest of the minority groups (14.8 percent of the overall […]
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06.24.07My Pleasure Pet Branding, Video, Viral, Buzz, Marketing (2)
I was going to write a review of the new Tanqueray marketing site Globe Probe. I went to the site and as it took me into an antiquated movie theater I became excited. Why, you ask. Because the Flash was very smooth and the “cinematography” was awesome. Once inside the theater you’re expected to click […]
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06.14.07My Tivo Gets Me Branding, Marketing (0)
Does my Tivo get me? Sometimes it does. Other times while looking through the Tivo Suggestions folder I’ve wondered if we’ve been watching the same television. I mean, anyone who knows me knows that I’m not the kind to watch Lifetime or those baby/bridal shows, yet somehow Tivo seems to think I should be watching […]
about
What is a Brand Dump? Do you remember in college when you had to take an essay exam and before you even started writing you would grab a piece of scratch paper and dump all the crap you'd studied on it? A Brain Dump. It's kind of like that. It is when conventional brand marketing meets online buzz marketing and the internet becomes the dumping ground for marketing microsites. This site is dedicated to following the online marketing efforts of major corporations through the use of buzz and viral marketing. (more...)search
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- My Pleasure Pet
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- 5 Gum
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- All you need is cheese
recent
- All you need is cheese
- Link Dump: 09.17.07
- 5 Gum
- Link Dump: 08.01.07
- Rent A Clown (aka Batman: The Dark Knight)
comments
- Andres: All You Need is Cheese also created a Podcast: the Pursuit of Pleasure Podcast, the show is updated monthly...
- butt: this is shit
- liam pizza: I like the way you play
- Vanessa: Hi, neat idea for a blog, I came across your site when I was looking up 5 Gym. you would like the site:...
- trudy lou: The freebies they handed out: the packaging of the mint looks like a condom and the cinamon is in a...
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