Category

Fun

• 10.08.07
  All you need is cheese   Fun, Branding, Video, Marketing (2)

  Mmmmm, cheese. I love cheese. Everything from camembert to gorgonzola, and their lovechild cambozola. In fact I don’t know anyone who doesn’t like cheese, maybe it’s just the circles I travel in, but damn I can even skip the crackers. So I never understand why dairy boards need to create ad campaigns for cheese, like […]

• 07.30.07
  Rent A Clown (aka Batman: The Dark Knight)   Fun, Viral, Buzz (2)

  Alright, so I heard about this one before but I wasn’t really following it. In all honesty, comics are not my thing. The Dark Knight opens July 18, 2008 and the hype machine is already kicked into high gear. The other day I came across WhySoSerious.com and when I went back to it today it […]

• 07.05.07
  Sliced The Movie   Fun, Advertising, Missed the Mark, Video, Marketing (0)

  Before I begin telling you why this site, Sliced The Movie, is so cool I need to talk to you about the robots.txt file. What is a robots.txt file, you ask? Well it’s a file that resides in the root directory of your site that gives specific instructions to the search engine robots about what […]

• 07.03.07
  XM Call Stars   Fun, Spot On, Viral, Buzz (0)

  I know we already talked about Derek Jeter recently but I have to mention this awesome site: XM Call Stars. It’s a site set up to promote XM radio. Basically you have your pick between Derek Jeter, David Ortiz, and Cal Ripkin Jr. to call or email a voice message to someone you know. You […]

about

What is a Brand Dump? Do you remember in college when you had to take an essay exam and before you even started writing you would grab a piece of scratch paper and dump all the crap you'd studied on it? A Brain Dump. It's kind of like that. It is when conventional brand marketing meets online buzz marketing and the internet becomes the dumping ground for marketing microsites. This site is dedicated to following the online marketing efforts of major corporations through the use of buzz and viral marketing. (more...)

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popular

• My Pleasure Pet
• Jeter's Ford Challenge
• 5 Gum
• Rent A Clown (aka Batman: The Dark Knight)
• All you need is cheese

recent

• All you need is cheese
• Link Dump: 09.17.07
• 5 Gum
• Link Dump: 08.01.07
• Rent A Clown (aka Batman: The Dark Knight)

comments

• Andres: All You Need is Cheese also created a Podcast: the Pursuit of Pleasure Podcast, the show is updated monthly...
• butt: this is shit
• liam pizza: I like the way you play
• Vanessa: Hi, neat idea for a blog, I came across your site when I was looking up 5 Gym. you would like the site:...
• trudy lou: The freebies they handed out: the packaging of the mint looks like a condom and the cinamon is in a...