Category
Marketing
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10.08.07All you need is cheese Fun, Branding, Video, Marketing (2)
Mmmmm, cheese. I love cheese. Everything from camembert to gorgonzola, and their lovechild cambozola. In fact I don’t know anyone who doesn’t like cheese, maybe it’s just the circles I travel in, but damn I can even skip the crackers. So I never understand why dairy boards need to create ad campaigns for cheese, like […]
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08.23.075 Gum Missed the Mark, Viral, Marketing (3)
Ok, so I came across this site today. 5 Gum, a microsite created for 5, a sugar-free gum from Wrigley. Amazing Flash animation, and by amazing read=over the top. Who signed off on the budget for this one? Gum, really? No, really??
Seriously people. I would love to be a fly on the wall at every […] -
07.25.07Go Meat Advertising, Spot On, Video, Marketing (4)
“They’re meaty…oh, oh, they’re meaty…OH!”
I love this campaign. And it’s not just the carnivore in me talking. Go Meat is a site developed for Hillshire Farms (a subsidiary of Sara Lee). I came across it the other night while watching television. A commercial came on with two woman eating lunch, one woman shakes some meat […] -
07.23.07Show Me Perrier Missed the Mark, Video, Viral, Marketing (0)
This morning I was reading my daily dose of The Thrillist, an email newsletter for men (presumably) in NYC. This morning’s email contained some links to a viral site created by Perrier, you know the bubbly water rich people drink in fancy restaurants. According to The Thrillist:
“Perrier […] has developed a site aggregating the best […] -
07.16.07Simpsonize Me! Viral, Buzz, Marketing (1)
Viral marketing site for the Simpsons Movie and Burger King, Simpsonize Me, although currently down is sure to be an awesome addition to one of the best marketing campaigns I’ve seen in awhile. Including of course the transformation of a handful of 7-11’s across the country into Kwik-E-Marts, one of which in our fine town […]
about
What is a Brand Dump? Do you remember in college when you had to take an essay exam and before you even started writing you would grab a piece of scratch paper and dump all the crap you'd studied on it? A Brain Dump. It's kind of like that. It is when conventional brand marketing meets online buzz marketing and the internet becomes the dumping ground for marketing microsites. This site is dedicated to following the online marketing efforts of major corporations through the use of buzz and viral marketing. (more...)search
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popular
- My Pleasure Pet
- Jeter's Ford Challenge
- 5 Gum
- Rent A Clown (aka Batman: The Dark Knight)
- All you need is cheese
recent
- All you need is cheese
- Link Dump: 09.17.07
- 5 Gum
- Link Dump: 08.01.07
- Rent A Clown (aka Batman: The Dark Knight)
comments
- Andres: All You Need is Cheese also created a Podcast: the Pursuit of Pleasure Podcast, the show is updated monthly...
- butt: this is shit
- liam pizza: I like the way you play
- Vanessa: Hi, neat idea for a blog, I came across your site when I was looking up 5 Gym. you would like the site:...
- trudy lou: The freebies they handed out: the packaging of the mint looks like a condom and the cinamon is in a...
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