Category
Missed the Mark
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08.23.075 Gum Missed the Mark, Viral, Marketing (3)
Ok, so I came across this site today. 5 Gum, a microsite created for 5, a sugar-free gum from Wrigley. Amazing Flash animation, and by amazing read=over the top. Who signed off on the budget for this one? Gum, really? No, really??
Seriously people. I would love to be a fly on the wall at every […] -
07.23.07Show Me Perrier Missed the Mark, Video, Viral, Marketing (0)
This morning I was reading my daily dose of The Thrillist, an email newsletter for men (presumably) in NYC. This morning’s email contained some links to a viral site created by Perrier, you know the bubbly water rich people drink in fancy restaurants. According to The Thrillist:
“Perrier […] has developed a site aggregating the best […] -
07.05.07Sliced The Movie Fun, Advertising, Missed the Mark, Video, Marketing (0)
Before I begin telling you why this site, Sliced The Movie, is so cool I need to talk to you about the robots.txt file. What is a robots.txt file, you ask? Well it’s a file that resides in the root directory of your site that gives specific instructions to the search engine robots about what […]
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05.21.07Stay Teen Missed the Mark, Video, Viral, Buzz, Marketing (0)
Alright, so while watching TV last night an odd commercial came on. It was like something from the bottom of the YouTube pile, a couple of girls jumping on a trampoline…well, watch for yourself:
The commercial and website, StayTeen.org, was developed by The National Campaign To Prevent Teen Pregnancy, which is “a non-profit organization committed to […]
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05.17.07Europe Is Shrinking Missed the Mark, Viral, Marketing (0)
I came across this site on the NYC subway. There was an odd looking ‘newspaper’ in the seat next to me so I picked it up. It looked like an old-school newspaper (pdf link) with the headline splashed across the front, Europe Is Shrinking, in big bold letters. I immediately folded it up and […]
about
What is a Brand Dump? Do you remember in college when you had to take an essay exam and before you even started writing you would grab a piece of scratch paper and dump all the crap you'd studied on it? A Brain Dump. It's kind of like that. It is when conventional brand marketing meets online buzz marketing and the internet becomes the dumping ground for marketing microsites. This site is dedicated to following the online marketing efforts of major corporations through the use of buzz and viral marketing. (more...)search
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popular
- My Pleasure Pet
- Jeter's Ford Challenge
- 5 Gum
- Rent A Clown (aka Batman: The Dark Knight)
- All you need is cheese
recent
- All you need is cheese
- Link Dump: 09.17.07
- 5 Gum
- Link Dump: 08.01.07
- Rent A Clown (aka Batman: The Dark Knight)
comments
- Andres: All You Need is Cheese also created a Podcast: the Pursuit of Pleasure Podcast, the show is updated monthly...
- butt: this is shit
- liam pizza: I like the way you play
- Vanessa: Hi, neat idea for a blog, I came across your site when I was looking up 5 Gym. you would like the site:...
- trudy lou: The freebies they handed out: the packaging of the mint looks like a condom and the cinamon is in a...
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