Category
Spot On
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07.25.07Go Meat Advertising, Spot On, Video, Marketing (4)
“They’re meaty…oh, oh, they’re meaty…OH!”
I love this campaign. And it’s not just the carnivore in me talking. Go Meat is a site developed for Hillshire Farms (a subsidiary of Sara Lee). I came across it the other night while watching television. A commercial came on with two woman eating lunch, one woman shakes some meat […] -
07.03.07XM Call Stars Fun, Spot On, Viral, Buzz (0)
I know we already talked about Derek Jeter recently but I have to mention this awesome site: XM Call Stars. It’s a site set up to promote XM radio. Basically you have your pick between Derek Jeter, David Ortiz, and Cal Ripkin Jr. to call or email a voice message to someone you know. You […]
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06.26.07Vive Mejor Branding, Spot On, Marketing (0)
This site is interesting. Unilever launched Vive Mejor to open up its products to the Hispanic market. According to recent U.S. Census Board data (October, 2006), the U.S. population has reached more than 300 million. At more then 44.3 million, the Hispanic population is the largest of the minority groups (14.8 percent of the overall […]
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06.25.07Cannes Lions 2007 Advertising, Spot On (0)
The winner of Cannes Lions International Advertising Festival Cyber - Website / Microsite category were announced on Friday.
The winner was Diesel for their Heidies.com site. Featuring two girls named Heidi who hijacked the Diesel website for “15 MB of fame”. The girls post a video of themselves in a motel room with a guy chained […] -
06.05.07Knocked Up Baby Maker Spot On, Viral, Buzz, Marketing (3)
Movie websites are nothing new but this one interested me because it utilizes the holy grail of viral marketing, User Generated Content. Done the right way, UGC can really make a site successful. Or it can be a bucket of money dropped on a fancy flash interface for nothing. I’m not going to build up […]
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What is a Brand Dump? Do you remember in college when you had to take an essay exam and before you even started writing you would grab a piece of scratch paper and dump all the crap you'd studied on it? A Brain Dump. It's kind of like that. It is when conventional brand marketing meets online buzz marketing and the internet becomes the dumping ground for marketing microsites. This site is dedicated to following the online marketing efforts of major corporations through the use of buzz and viral marketing. (more...)search
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- My Pleasure Pet
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