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Theory
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05.29.07Thoughts: On Manufacturing Ideas Advertising, Theory, Marketing (1)
How does this all work? It may seem simple, take a soundbite and add dot com to the end of it. Or is that enough? You see examples all the time, like Now What? or Are You Ready For Now?
It’s clever and easy to remember.
Then hire some flash-savvy web designer to create a pretty […]
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What is a Brand Dump? Do you remember in college when you had to take an essay exam and before you even started writing you would grab a piece of scratch paper and dump all the crap you'd studied on it? A Brain Dump. It's kind of like that. It is when conventional brand marketing meets online buzz marketing and the internet becomes the dumping ground for marketing microsites. This site is dedicated to following the online marketing efforts of major corporations through the use of buzz and viral marketing. (more...)search
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