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06.03.07Launching: My Iced Coffee Buzz, Upcoming, Marketing (0)
Set to launch tomorrow, Dunkin’ Donuts is unveiling a brand new website, My Iced Coffee. According to the Boston Globe it will “allow travelers to plan road trips and map Dunkin’ Donuts’ stores along the way in all 33 states where it has shops. Dunkin’ partnered with online mapping company MapQuest to power the site, […]
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What is a Brand Dump? Do you remember in college when you had to take an essay exam and before you even started writing you would grab a piece of scratch paper and dump all the crap you'd studied on it? A Brain Dump. It's kind of like that. It is when conventional brand marketing meets online buzz marketing and the internet becomes the dumping ground for marketing microsites. This site is dedicated to following the online marketing efforts of major corporations through the use of buzz and viral marketing. (more...)search
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