Category
Video
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10.08.07All you need is cheese Fun, Branding, Video, Marketing (2)
Mmmmm, cheese. I love cheese. Everything from camembert to gorgonzola, and their lovechild cambozola. In fact I don’t know anyone who doesn’t like cheese, maybe it’s just the circles I travel in, but damn I can even skip the crackers. So I never understand why dairy boards need to create ad campaigns for cheese, like […]
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07.25.07Go Meat Advertising, Spot On, Video, Marketing (4)
“They’re meaty…oh, oh, they’re meaty…OH!”
I love this campaign. And it’s not just the carnivore in me talking. Go Meat is a site developed for Hillshire Farms (a subsidiary of Sara Lee). I came across it the other night while watching television. A commercial came on with two woman eating lunch, one woman shakes some meat […] -
07.23.07Show Me Perrier Missed the Mark, Video, Viral, Marketing (0)
This morning I was reading my daily dose of The Thrillist, an email newsletter for men (presumably) in NYC. This morning’s email contained some links to a viral site created by Perrier, you know the bubbly water rich people drink in fancy restaurants. According to The Thrillist:
“Perrier […] has developed a site aggregating the best […] -
07.15.07Mentos Intern Branding, Video, Viral, Buzz, Marketing (1)
We all watched the brilliant Mentos video with the two guys in lab coats orchestrating a sort-of symphony with Mentos and Diet Coke which lead to an episode of MythBusters (my favorite show!) Now Mentos has come up with a new viral site: Trevor the Mentos Intern.
In a small, unmarked office in the U.S. headquarters […] -
07.08.07What Good Is Your Old Phone? Video, Viral, Buzz (0)
I came across this one last week and I probably should’ve written about it sooner to capitalize on the all the iPhone mania but I wanted to sit back watch it for a few days. What Good is Your Old Phone, is the question being asked after 700k Americans purchased the new iPhone last week. […]
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What is a Brand Dump? Do you remember in college when you had to take an essay exam and before you even started writing you would grab a piece of scratch paper and dump all the crap you'd studied on it? A Brain Dump. It's kind of like that. It is when conventional brand marketing meets online buzz marketing and the internet becomes the dumping ground for marketing microsites. This site is dedicated to following the online marketing efforts of major corporations through the use of buzz and viral marketing. (more...)search
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- 5 Gum
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- Andres: All You Need is Cheese also created a Podcast: the Pursuit of Pleasure Podcast, the show is updated monthly...
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- liam pizza: I like the way you play
- Vanessa: Hi, neat idea for a blog, I came across your site when I was looking up 5 Gym. you would like the site:...
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